 Virgin
Active is set to make its mark on the Dubai and Middle East exercise and wellness
industry with the introduction of its health clubs into the United Arab Emirates.
This venture is the outcome of a partnership between Virgin Active and Dubai headquartered
Sharaf Group.
“We are delighted to partner with Sir Richard Branson’s group again, this time to
introduce the Virgin Active brand to Dubai and the Middle East. The new exercise
and wellness clubs will offer exceptional service, innovation, value for money and
of course, in true Virgin style, fun to the people of the region,” said Ibrahim
Sharaf, president of Sharaf Group.
Virgin’s Sir Richard Branson added: “We realise exercise can be hard work, but it
doesn’t have to be. Our clubs offer a haven from the hustle and bustle and give
members more than just a place to exercise. It’s a sanctuary where they can expect
no less than first class treatment all the way.”
According to Mr. Matthew Bucknall, Chief Executive Officer of Virgin Active, the
health clubs will feature state-of-the-art cardiovascular equipment with entertainment
consoles including iPod compatibility, strength and resistance training, free internet
stations and WiFi, a trendy café, 25m indoor pool, luxurious changing room facilities,
dedicated studios for activities such as V-Cycle, V-Box, Kinesis, Power Plate and
more. Relaxing havens, the health clubs will feature a variety of invigorating hydrotherapy
areas including steam rooms, saunas and spa pools, encouraging members to escape
from day to day stresses.
With more than 900,000 members across 170 clubs globally, Virgin Active is expecting
to roll out clubs in Dubai and in Abu Dhabi during the initial phase with locations
in key residential and commercial precincts.
For more information, contact:
Rick Jaffe - Country Manager
Virgin Active UAE
Tel: +971 4 282 1515
email: rick@sharafretail.com |